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Team Smidge
9 August 2021 | Team Smidge

Perfume Etiquette? Yes, it’s a thing!

Imagine biting into a habanero chilli before being asked to appreciate a delicate Michelin star worthy masterpiece, or to accurately describe a piece of art after immediately removing a blindfold?

In the same way you may temporarily lose the will to live after biting into the world's hottest chilli, or you reflexively squint and recoil from bright light after emerging from darkness, our senses and responses are impacted. Basically, this changes how we interpret information that is normally and reliably delivered to us via our senses.

Our noses are no different. Any strong scent will completely change how we smell and subsequently taste and appreciate a wine or nearly anything for that matter. (Do you remember being blindfolded with a peg on your nose tasting pieces of apple and onion as a kid?)

Those that live with Smidge Winemaker Matt Wenk think he can be a little extreme in the lengths He’ll go to protect his sense of smell when tasting. Matt’s wife & Smidge partner confirms “dinner won't be cooked, coffee won't be brewed - even starting the fire is a no go zone. And don’t get him started on scented candles or diffusers – both of which are much loved in the house – just not by Matt when it is time to taste”.

Matt goes on to add “there is an unspoken (or maybe it should be spoken) rule regarding perfume or scent (this rule does not apply to deodorant and the alternative can be just as damaging!)  when going to a tasting, masterclass or wine dinner. It’s the classic less is more – the less ‘other smells’ exist, allow more ‘wine smells’ to shine through.

Can this conversation be awkward going to an event with someone? Matt adds “Put it this way, I’ve known my wife since I was 16 and she can tell you the day I asked her not to wear perfume to a wine tasting”.


Image: Photo 47367956 © Pmakin |


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