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Team Smidge
4 October 2021 | Team Smidge

Sneak Peak into Updated Houdini Range

Matt Wenk, Smidge Wines founder and winemaker offers a sneak peak into the new Houdini range.

Today, Matt Wenk, Smidge Wines founder and winemaker provided a sneak peak into a refreshed wine label for is acclaimed and popular Houdini Range.

“Houdini is one of our original brands and has a firm place in our heart – modernising our original label was never going to be quick or easy ” says Matt. “Our first release was a creatively named ‘2006 Red Wine’ which was actually our first Shiraz Zinfandel. Much has happened since then, with the range expanding regions, varieties and styles – lead by the popular McLaren Vale Shiraz and Cabernet, a McLaren Vale Fiano, Adelaide Hills Sauvignon Blanc and Adelaide Hills Rose.

The journey for refreshing the label has not been an simple one, with more that 6 different attempts over recent years for an update. So what made this one different? Matt says he and wife Trish picked this design as it carefully balanced the heritage of the label with a modern twist.



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